The photo shows our use this week of the new space we have created at the exit to our two magazine aisles about which I blogged last week. We are promoting Good Food magazine as part of our ACP display commitment and because it has the free Italian cookbook this month.
The display was easy thanks to an excellent variety and quantity of collateral delivered with the stock.
We are getting used to creating integrated displays in this space, using one title as the focus point and supporting with other titles from the segment. While some publishers may not be consider this integrated approach ideal for their brand, indications are that it works for us as the retailer.