I understand that newspaper publishers want to educate university students to read newspapers. They also want to drive circulation. $20 for a year’s subscription for a university student – including home delivery on weekends – is an amazing deal. These offers are from publishers who refuse small business newsagents even the smallest cost of living increase. The two issues are related. You cannot discount your product by 97% to grow circulation and then pay less than minimum wage to newsagent to fulfill part of the service.
I love how the publishers throw in the home delivery pitch to customers as if it is the key to the deal then treat the people who deliver thier products so poorly.
If you need to discount your product by 97% in order to gain readership then it must be that the publishers see their product as worthless otherwise. It is also a kick in the teeth for the customers who pay full price in a newsagency, why bother.
i got offered the $20 herald sun/age thing as well. there was a herald sun stand on campus all week during orientation, as well as fyers/posters, etc all around campus promoting it.
if anybody gets a start for an 8 week sat smh/sun herald subscription it’s because of this
http://smh.heraldbenefits.com.au/rp//45/ContestForm.clsp?FormId=7192&emlcid=expe.au.100.00.2009.03.05
that offer has been around at least five years, if not more but they usually push The Australian.