Click on the image to see a larger version of the Chocolatier Easter Egg display our team has created at our Sophie Randall Melbourne Central store. Customers entering the store are greeted with this table. We experiment at our Sophie stores with fixtures and display concepts with a view to using these in our newsagencies. The table we have used for the Easter Egg display works well in newsagencies.
I object to such tantalising displays. They appeal to my chocolate addiction 🙂
Whilst consumers and retailers alike are recovering after Christmas and New Year, Tesco in the UK have begun selling Easter Eggs (albeit a small selection) already.
What are peoples thoughts on this. I personally have no major issues with it. Chocolate for some reason tastes better in egg form. For the arguement about parents being pressured into buying eggs if they are on sale now…well just say NO. I have 2 small kids and “No” is probably in my top 5 used words.