Historical Collector’s Edition featuring Barack Obama sold 66% of allocation at our newsagency compared to the 0% sell-through for the Sarah Palin edition. I thought the high cover price ($21.50) might be a turn-off. Clearly not. It will be interesting to see how long the Obamas can drive magazine sales – I noticed that Oprah is sharing her cover for the first time with a photo of her and Michelle Obama on the cover of O magazine in the US.