Would it be cheeky offering a discount off a Puzzler crossword if a Lovatts title is purchased? What about offering a customer buying marie claire a discount off the cover price of Cleo? Or a discount off Who if someone buys OK!? In each case, the original purchase is intact and the special offer added to the basket.
Woolworths in Queensland is currently promoting a deal where you can get NW and Woman’s Day for $6.95. My idea is more about promoting across publishers and even across product catgeories – but with publishers and other suppliers financially supporting the promotion.
Newsagencies have many single item sales. Petrol outlets are the same and they address this through their counter offers. While these are frustrating, that they continue to be pitched demonstrates that they work.
We could do the same thing but in a smart way. A publisher could make an offer to newsagents to pitch their product if a competitive title was purchased. Given that we could only have one of these running at any one time, it could be a valuable new sales driver for newsagents.
We could even play with this approach and offer a discount off Woman’s Day if a customer purchases a lottery ticket.
Newsagencies have excellent traffic. We ought to consider leveraging that by breaking with tradition. If it works for petrol it may work for us. There is a win for our customers with a special offer, a win for the supplier selling more product and a win for us thanks to what should be a good back end deal meaning we make what we would have made.
I wish that publishers would help small businesses with offers such as these. It would be great if they did support the small businesses that actively support and promote them. Perhaps then the channel could grow much stronger together rather than chipped away by the big boys.
The idea would be to cross promote somthing that does not normally sell with soemthing that does .nothing would be achieved by giving a discount on a weekly mag like women day or new idea because people already buy it ,but if you offer a discount on something that does not sell normally you have a chance of getting customers interested in that mag and buying it in the future after the promo finishes .In my store i would offer the discount on grazia as i just cannot seem to sell it but if it was discounted people would give it a go and would probally enjoy the read and buy it next time .
did you check grazia this morning?It has been cut in price so a great chance to promote it and try and gain new buyers.
i will give it a go again when we get ours on wednesday ,it is always worth a shot it is just a matter of getting that initial interest