We are pitching a healthy Easter range in our newsagencies with a good range of plush and other Easter related gift lines. We have the display at the end of our dance floor, in a high-visibility area. The Easter stock will be moved a couple of times as the season unfolds – change is crucial in driving gift and related sales.
While we will still have the Darrell Lea range, it is these calorie-free items which we think will sell well early in the Easter season.
I have seen sales data from around fifty newsagencies recently comparing Easter 2008 to Easter 2007. More than half the newsagencies delivered double digit growth. While the base in most cases was low, growth is growth. This demonstrates that with some effort in-store, Easter can drive growth.