Folio has a report on the Magazines 24/7 meeting which took place in New York a couple of days ago and, in particular, comments from Gary Hoenig of ESPN Publishing about finding the market price for content. He cites iTunes and their 99 cent a song charge and the need for publishers to find their price point.
Breaking articles from a masthead and pricing them at a few cents will revolutionise many magazines as we know them. With more and more portable devices available to deliver on-the-run access to text content, this is the next logical step in our space. While it is happening today, it has not been widely adopted by publishers. They will get there and sooner than we expect.