We are continuing to experiment with gifts at our Frankston newsagency. A couple of weeks ago we put in a spinner of Gardeners’ Knee Pads. While we were skeptical, they have generated good sales and reminded us one again that we are not the customer. Indeed, this mantra is true in all demographic. In another of my businesses we brought in some beautiful Italian music boxes priced from $500 upwards. We still have them. We are not the customer.
The Gardeners’ Knee Pads in Frankston work because they stand out, are keenly priced, meets the needs of our demographic and make for an inexpensive gift. Of course, the sayings on the knee pads are key in their appeal.
We bought these from Gibson. My understanding is that this spinner was one of the last they had left.
These experiments in my opinion are great, particularly this one. If you have the space and also because it does stand out I am sure it will be a talking point and eventually a selling point.
Again in my own opinion the Newsagent of tommorrow will look different, it will be more versitile in what it will have to offer customers.