I have noticed that sales for the English weeklies have fallen in stores for which I have data over the last three months. Titles such as Best, Pick me Up, Woman’s Own, Yours, Real People, Chat and Woman are down compared to last year. People’s Friend bucks this trend hwoever. In the past when there has been a slump in sales of Australian women’s weeklies, the English titles have remained steady. Such appears to not be the case in this current economic cycle.
These English titles have been successful for us at Forest Hill. If the current trend continues, we will need to consider reallocating space in this high traffic area of our newsagency.