According to the recent circulation figures the overall number of magazines sold or distributed in the UK has grown by 3.7% year-on-year, to reach a total net average of 81,227,572 in the final six months of 2008.
Creative Match has details of the July to December 2008 UK magazine audit. The detail in the report is less rosy for some categories.
In the UK as in Australia, some titles are faring better than others in the current economic circumstances. From data I see, this is varying area by area. Our task as retailers is to see these trends and leverage them – that is, if a category is growing in our shop, provide more support and see if you can get an even better lift.