I head a radio advertisement tonight for Tattersalls lottery products in 7-Eleven outlets in Victoria. It was a good ad, promoting the long opening hours and the convenience of 7-Eleven outlets. It tapped beautifully into the dream people buy when the buy a lottery ticket.
Newsagents and other lottery agents need to respond to this. However, any response will be a challenge since we operate under so many shingles: newsagents, chemists, lottery kiosks and within those there are many brands.But we cannot let such challenges stop us for if we do we leave 7-Eleven to have their airwaves to themselves in promoting lottery products.
I heard a good radio advertisment last night and a week ago by Australia Post flogging gift cards and other newsagent products, but not stamps or pre paid postal packs, which I thought was quite unusual.
ive heard there is a new independant marketing group building momentum, ready to launch soon in Victoria.available to both straight lotto and inconjunction businesses,apparently at no or little cost,and it doesnt or wont compete or interfere with current newsagency marketing alliances. It will brand the lotto section of our businesses only,under a common theme to help in exactly this type of marketing approach,and provide also some stock opportunities if the participants want.No onerous rules,no politics,no exclusions,no or little costs im told, just straight marketability through visibilty of participation,sounds great to me