A customer commented that they need to come up with a good news summary for the week because he didn’t have time to read the papers with all the news around. I mentioned The Week to him and he was surprised that a title matching his exact description existed. True story.
I believe in The Week. It is a good magazine, filling a need. That said, I am not sure that their marketing campaign has worked.
We are trying a different approach by promoting it more consistently with newspapers, at least to put it on the radar of newspaper buyers. For the next few weeks we will have it on the stand in front of newspapers and see if that helps with our customers.
How is this working out? I publish a subscription telecoms daily and I wonder if such a product – the best of the rest – would work with my readership…
Grahame, I’d class it as a slow build. Good product taking time to find its audience.
Interesting. In the US recently, I saw it had a very high profile at retail points such as airports. It seems to a serious contender with the likes of Newsweek and the Economist there.
Grahame it is a serious contender. Hopefully it finds its audience here too. I like the magazine a lot.