Thanks to a comment here from Deb at Glenhuntly newsagency a few days ago, we have placed Weight Watchers magazine next to the latest issue of Australian Women’s Weekly with Magda Szubanski on the cover. Inside AWW is the story about Magda’s amazing weight loss since joining Jenny Craig.
Hopefully, the opportunistic placement will drive sales of Weight Watchers and AWW.
yeh i’m not sure Jenny Craig will be thrilled that her celebrity mascot is being used to help sales for a rival’s magazine 🙂