Our team at Frankston is having fun pitching two magazine categories – lad’s mags and men’s fitness and lifestyle mags. Under the heading Hot & Sweaty they are pitching a range of titles at the counter which would otherwise not get such a high traffic profile.
I love this type of marketing – bringing titles to a high traffic area and opening them to impulse purchase. I especially like the fun in the Hot & sweaty tag – this pitches the magazines in a non-traditional way. It is the kind of approach which gets new eyeballs looking.
The display will stay in place for a couple of weeks before being replaced.
Great display. I’d never thought of doing something like this.