While the two displays don’t look ideal next to each other, we are trying, for the fist time, Men’s Health and Women’s Health on the counter next to our main lottery counter in addition to their usual placement. We are still trying to figure what titles work well with customers in line to purchase lottery tickets. It is easier at our traditional newsagency counter – what we place there is working well. We are committed to finding the right titles to engage lottery only customers- hopefully these health titles work.
Women’s Health works really well in between the Women’s Weeklies and Fashion titles – we continue to increase sales because of the dual placement (its also in the health and fitness section).
Sarah