We had Good Food at our premium counter position for a week and sold six copies. We has The Monthly with Kevin Rudd on the cover displayed with our newspapers for the same period and sold twelve copies. While it is unfair to compare the two titles, the success of a titles in an impulse situation – high traffic and away from its traditional home – is a test of the title itself. I don’t think The Monthly sold just because of the cover, there has to be perceived value on the masthead itself. On Good Food, I think consumers don’t know where to place the title – certainly not until they engage with it. There are several excellent lower-priced ‘suburban’ food magazines and a couple of respected top end local food titles. Good Food, in the middle, seems, on our sales, lost.
Somehow we haven’t been doing well with sales of Good Food although the price point would suggest otherwise.
we still do much better with Delicious and Donna Hay.
We’ve sold out of The Monthly (plus extras) with the Kevin Rudd cover. Can’t get any more stock . .
Strange world we live in – we have copies the monthly we haven’t sold any.
Agree that Good Food started well with the first issue and dropped right off since then.