We are promoting Weight Watchers magazine to customers leaving our two main magazine aisles. This puts it in front of around 55% of men and women who shop with us. We are using a ‘found’ space – a space we have created from nothing by moving some fixtures around and turning what was dead or near-dead space into something useful. To create a story we are supporting the now-monthly Weight Watchers magazine with a range of other product connected with the weight loss theme.
We have moved weight watchers magazine today and placed it right next to the Women’s weekly. AWW cover story of magda’s wieght loss success hopefully will kick off some extra sales of weight watchers magazine!!