We are promoting the special Victorian bushfire tribute issue of Who with our newspapers this weekend. The 10 cents being donated from every copy is a practical support to the relief effort. we have the magazine in three high traffid places in our newsagencies to ensure that we achieve a sell out.
On the 10 cents per copy donation, I think it is important for businesses supporting the bushfire appeal to be specific in the money which will be donated from purchasing. Saying you will donate profits for a day is less specific. Who can say how much an action raises. I think customers want to know.
Virgin Blue has handled raising money for the Red Cross bushfire appeal well. They are collecting donations on each flight. On the five Virgin Blue I made between Tuesday and yesterday I heard them announce how much was raised and that the airline would match that dollar for dollar. This level of transparency is excellent. One flight raised $670, meaning the appeal receives $1,340.
Fundraising aside, this week’s edition of Who is excellent. It provides a perspective which compliments the coverage provided by newspapers all through the week.
We did this at our counter next to our donation bin.