Today’s issue of Greek newspaper Neos Kosmos illustrates the community connection a good foreign language newspaper can have with the local community. The Victorian bushfire story dominates. Il Globo also provides excellent coverage of the story for the Italian community. In our newsagency these titles are as important in terms of sales and customer loyalty as The Australian and the Australian Financial Review.
As I write here often, niche newspapers, like foreign language newspapers, an important segment of the newspaper category in newsagencies. Their sales returns are bucking the trend of capital city dailies.
I hope everybody near a bushfire – Vaughan in Beechworth, Jarryd in Singleton and anybody else – is safe and sound and your families too are safe.
Take care and support your communities. That’s what you are good at.
best wishes to all the Victorian agents and their staff, family and friends. I cannot get my head around the extent of this terrible tragedy you are experiencing down there – may God be with you