We are now promoting Good Health and Medicine magazine at our main sales counter position following the success of our Wiggles magazine promotion in the same position earlier between Monday and Wednesday this week.
We selected Good Health because of the stunning cover and the free tube of Carmex Lip Balm which comes with this issue of the magazine. The display was helped by excellent collateral delivered with the title.
While this display is not the power end display ACP Magazines may like, I am confident that it will drive more sales than a more attractive display and that’s what I care about as a retailer.
This space at the counter has become the most valuable magazine promotion space for us in terms of return on space and return on time investment.
…I spent a good ten minutes today with a customer trying to figure out which article the cover display refers to on the april GH&M. Seems a bit lax to forget a feature article?? (oh and a free ‘internet beer’ to the person who can find the no-diet diet article in the april issue!) Unfortunately couldn’t talk the customer into buying it in the end.