The team at our Frankston newsagency have created a wonderful display for Valentine’s Day, part of which can be seen in the photo. The centrepiece is the coffee machine which one lucky customer will win. Around this they have placed a selection of our Valentine’s Day gifts and behind is the start of our Hallmark Valentine’s Day card range. I had not seen the shop for a week and was immediately drawn to the stunning display when I walked in.
A good display is about theatre. It is also about shopping. This display delivers on both fronts – it looks great and is easy to shop. Of course, the proof will be where we stand by February 14.