We returned the three copies originally supplied of the Sarah Palin magazine (Historical Collectors Edition) today. Beyond Sarah being old news (for now), the $21.50 price point and the challenge of where to display the special interest title meant it would fail in all but the most specialist of newsagencies. We gave it a shot for a month and took it off the shelf today three weeks early.
Thankfully, none were stolen.
It was so uninteresting that nobody would even think of stealing it! How sad is that :o)
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