I have been contacted by several newagents about my post on Tuesday about funky looking back to school stationery. The Spencer Burford range is proving to be very popular with primary and secondary students. It is well priced and gives newsagents carrying it point of difference over many others in this back to school space. Newsagents have tended to approach stationery in a conservative way. This product breaks with that tradition and makes is seem ‘with it’ and connected to today’s BTS consumer – a crucial challenge in retail, today especially.