The latest issue of Healthy Food magazine trumpets the free magazine which comes with it Turning the pack over you see it is the October issue of Healthy Food. I see little value from including the old issue of the same title. Also, bagging the magazine stops browsing and for food titles this is important.
If its a good quality magazine there shouldn’t be a need to do this. If I was buying this magazine because I liked it I would already have the October issue and would feel cheated that I’m getting it for free when I’ve already bought it.
I don’t have figures on bagged versus non-bagged magazines, but in my store I can summise non-bagged magazines sell better than bagged of the same title.
Unless of course it has a REAL value offer.
i am not going to complain about it but not all were bagged mine are all singles