As part of our consideration of a reconfiguration of magazine space at Forest Hill, we have stopped using the two display shelves on the perimeter wall around the magazine department and above around a third of our magazines for discount books. This space used to be used for magazines. We have been able to accommodate the magazines into the traditional magazine fixturing below.
While there are issues with introducing another product category above magazines, books were the most logical choice in this period of transition.
We are proactively adjusting our magazine space useage as part of a broader business plan. The alternative is to not change and give magazine distributors continued control over how much retail space we allocate to the department.
Magazines have prime position. We can continue that and release some fringe space from the department for new categories.
In our new store, we reduce magazine space by 30% and it does not reduce my sell at all.
do you still have discount books on the perimeters of your store for foot traffic as well as overhead magazine areas? Historically in our store we struggle with discount books unless they are placed right next to the mall traffic areas,
Haley, Yes and no. It depends on space and campaiogns running at the time.
mark
Mark, we suffer same problem but in a bigger way, far too much space devoted to mags.
Have struggled to come up with options or aternatives which will return a bigger profit margin for the area.
What ideas or options r u considering??
Book and novels just do not seem to be the answer for us.
Ah Greg,
This is the very problem I am attempting to solve as well. If I look at $ per sq m the magazines fail badly. Ther must be a better way to display, keep a range and yet not chew up most of the store!