We refreshed our ACP cookbook offer at Forest Hill this week. We took off all the titles and reallocated space with a segment (or interest) owning each column. From the left, next to the Symply Too Good titles: healthy, salad / summer / veggie, international food, low cost / fast, kids. This is a regularly shopped part of the magazine department and was in need to a mini relay. We will track sales and if a sufficient enough kick is not achieved we may consider moving these titles since it is the second best location in this aisle.
The project took half an hour – including the time necessary to analyse sales data and make decisions.
What we had before, while good for the overall ACP cookbook brand, was not logical for the shopper. Our new layout has some sense and this will help with placing new product and keeping the display tidy. Pretty basic retail stuff really.
i found it more effective put it in a dump bin and locate it infront of the store