VANA, fresh from announcing to its newsagent members in Victoria that it has failed to achieve an increase in newspaper home delivery fees in negotiations with the Herald and Weekly Times, claims that through its new (marketing) group, newsagents will be able to achieve between 35% and 40% gross profit.
I am told that VANA reprepsentatives are rolling through Victoria this week and next chasing more newsagents to be part of this new group as not as many signed up as they needed.
As a VANA member, I would prefer to see them focus attention on outcomes for all newsagents through Association services before they make wild promises for a new commercial venture.
Many Victorian newsagents pay $1,500 or more a year to be part of VANA. I suspect they would like to see a return on that investment before paying around $500 a month to this new VANA group.
Part of the hgefty monthly fee for the new group apparently relates to collecting data to help in measuing business performance. Many newsagents already have this data at their fingertips thanks to smart software.
$7500 per annum is a lot of money for what is being offered. Why did members asked them to start a marketing group when more focus should have been put into resolving the current issues that we face?
I am looking at buying a newsagency and was told that because of this the business would generate more revenue than in the past. Where can I verify this?
In the comic section!!
Joan – try the leprechaun at the far end of the rainbow.
Seriously, this VANA venture is old concepts re-hashed and will no doubt mean an increase in someone’s revenue of 35-40%.
I don’t think it will be a newsagent!