Many in-store magazine displays are visible from the front only, seeking attention from people walking into the newsagency. We have capped our Cosmopolitan display this week with a small display – three cover run ons stabled to create a three sided presenter – which makes the cover visible to customers walking from another section towards the counter. This gives Cosmopolitan greater visibility. Blokes leaving our bloke aisle will (may) see it. Ladies leaving our women’s aisle will see it – probably for the second time as they will have noticed the major display when walking in.
While we are not visual merchandising experts, creating a display which promotes to traffic in more than one direction must increase the chances of driving the action the display is pursuing.