I was in a couple of newsagencies in Sydney yesterday and was impressed with the collateral provided by NSW Lotteries, especially that for the $5 million Monday draw on January 19. NSW Lotteries provided A2 posters as well as the landscape poster in the photo. I especially like the call to action: ASK FOR A MEGAPICK! It was good to see the newsagent price a mega pick under the poster, making it easy for their customers.
From what I have seen of Tatts, Golden Casket, Intralot and NSW Lotteries – NSW Lotteries does the best when it comes to marketing colateral. Its not always perfect, but they do a good job overall.
Although they might by appaled at the hand written sign in that photo. I know I am.