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Health Smart blocks other titles

notsohealthsmart.JPGWhile I am sure that the folks at Reader’s Digest would be thrilled with the work of the merchandiser in promoting the latest issue of Health Smart. Their action, as shown in the photo, is disrespectful in that it blocks view of titles to the left, right and above.  One of these would be fine but all three is a bit much.  The merchandising shown in the photo is selfish and unfair against not only the other titles but also the retailer.  What is more frustrating is that the merchandising company probably paid something like $25 for the merchandising visit.  If the publisher had provided us the materials we would have navigated a better outcome for all concerned.

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