Cardplai sells greeting cards which come with access to music as the gift. By using the unique code which comes with the card, the recipient can download songs selected for them or, depending on what the giver has selected, any songs in the catalogue of 38,000 new and existing albums. Newsagents are the exsitive retail partner for cardplai. Our Tower Systems Point of Sale and eziPass platforms are the exclusive access point. Tower users running the integrated eziPass software can sell the cardplai product. Non Tower newsagents can get ezipass stand alone for free to sell Cardplai. We have eziPass running in newsagencies using other newsagency software.
The folks at Cardplai offered us a commission to bring their product online and to promote it. We said thanks but no thanks, prefering that they spend the commission we would have earned in helping newsagents make more from Cardplai.
So, for the record, we receive no payment for the work we have done on Cardplai or for endorsing the offer. We are supporting the offer because we like that it is exclusive to newsagents, that it is a good and natural fit for newsagents and that it opens our channel to a new product offer around digital music.
The team behind Cardplai is in the process of calling newsagents to offer access. This is an opportunity for newsagents to show they can band together to bring a new product to market. Click here to download a copy of the information sheet developed by Cardplai to announce the offer.
For those that have taken on Cardplai, what are your thoughts and how is it going?
I am incredibly disappointed with the cards. Not only do they look cheap, but the music catalogue is limited. When we first took them, we had a lot of trouble activating them with little support from anyone at Cardplai. Also, I think the sympathy range is highly inappropriate, especially given the absence of birthday cards?? Simply put, the cards just aren’t selling.