The free 12-page CSIRO health heart program diet book which comes with New Idea this week earns prime position at our counter.
Thankfully, Pacific Magazines has not cut supply over summer as some other publishers have – we have plenty of stock to support the hoped-for sales kick as a result of the front counter promotion.
New idea is an easy impluse offer with the right cover or some other value-add. Girlfriend, in this same position last week, did well for us.