Magazine distributor NDD sent us 18 copies of 4 Ingredients 2 cookbook on Christmas Eve. There is no justification for this – especially since 4 Ingredients 2 is available from book retailers for between $15.00 and $17.95. The newsagent price is set at $19.99. Our margin is a magazine margin and not a book margin so we have no room to move on price. NDD has abused us by sending this stock. It has arrived too late to be a Christmas offer, the price makes us look expensive and too much stock has been sent.
The behaviour by NDD in my own situation with 4 Ingredients 2 represents, in my view, unconscionable conduct as defined by the Trade Practices Act.
We will send all copies of 4 Ingredients 2 back. We may even rip off the covers and return just those since this is a gross oversupply. We may even rip off the covers and return just those since this is a gross oversupply. By topping the book and returning just the cover we make a statement. Newsagents have to stop NDD abusing us as has been done in this instance.
If we all send back full copy returns as tops we stop the regurgitation process where this product reappears on our shelves. We have been doing this for some time.
Where publishers and distributors behave in this manner they deserve to suffer the financial penalty of losing their stock.
What happens when they refuse the return when it is not returned as a full ?it is a lot of money to be lost
what are the legal ramifications for early returning magazines as tops when the company clearly requests them to be returned as fulls. NDD appears to be the most consistent abuser of this system. Our delivery today is beyond belief with only a small shop we are getting enough magazines to fill Woolworths stands
A B W in Brisbane have a U S one sells much better then the Aust one Only 12.95 at 40% .You can buy the Aust 1&2 direct .
I have kept back 2 copies but returned the rest, if no takers I’ll include in Feb’s returns.
From Friday’s and Saturday’s Age (another story in itself!! same paper supplied two days in a row at a premium price!!!)
“the best-selling title of 2008, according to Nielsen BookScan, which surveys sales by 1000 retailers across the country, catered for more conventional appetites: 4 Ingredients, a book of simple recipes by Kim McCosker and Rachael Bermingham that racked up sales of 131,000 copies in 2007, sold another 288,000 last year. Its sequel, 4 Ingredients 2, sold 170,00 copies”
What to do with such a popular book, supplied at an unpopular price?
We get our copies direct. NDD will get theirs back.
We have never been refused a credit. If they do i would short pay them by the value of the credit. Ultimately if they close our account I am financially better off – Significantly so!
We can simply no longer tolerate this abusive behaviour that puts pressure on our cash flow. With the tightening economy now more than ever we need to be firm and ruthless in order to survive the next 6 – 12 months.
I’d like to know why NDD have put in the time to have a standing orders setup, only to send whatever they want to send us.
If you have a look at Mark’s photo’s of his magazine shelves you can see you don’t need to send him any more of any magazine without prior knowledge.
The left hand doesn’t know what the right hand is doing I guess.