I am thrilled with the strong sales for boxed Christmas cards eight days after Christmas in our post Christmas sale. The best sale yesterday was one hundred and twenty five packs of a specific design of boxed cards to a single customer. We pulled these in from three of our shops.
In each of our centres we are the only outlets with a good range of boxed Christmas cards left. Word of mouth is driving good traffic to us – we know because customers tell us. In one case, where regular traffic is not so hot, the cards are finding new customers for us. Our average daily sale of boxed Christmas cards in each location is in excess of $700.00.
We sourced this boxed card product specifically for the sale. Our margin is 60%.
The boxed cards are the hero product. Customers drawn into buy boxed cards also purchase calendars, magazines, lottery tickets and newspapers. Not every time but enough to make us happy. We know because we have watched these customers – not those in buying a magazine or a newspaper but those walking past who see the display, come in and browse, pick up several boxes and then browse the shop.
This is a great seasonal opportunity for newsagents – the planning for which starts in February.