Even in the post Christmas sales, a charity connection matters when it comes to selling boxed Christmas cards.
I saw one customer today purchase three boxes from us because we had cards which raised funds for the Peter Mac Cancer Centre. This customer came in to buy a newspaper and struck up a conversation when waiting to meet a friend at the front of the shop. The charity connection drove the purchase.
We are actively promoting the charity connection with our Boxed Christmas Cards through the current sale.
Charity Xmas Cards are a boon, one company in particular covers 6 different charities. It does this very very well I might add, the consumer leaves with a “feel good” attitude about perhaps helping someone a little instead of the rubbish the media keeps feeding the masses of christmas being over commercialised…