We put a lot of thought into our Boxing Day Sale strategy this year. We bought product especially, dressed the stores boldly and staffed so we could achieve. The day went well for us. We achieved excellent sales of boxed cards, calendars, Christmas items and diaries. Some other departments (magazines, counter cards) benefited from the increased traffic. Our plan is to run the sale for two weeks. We are prepared for further discounting late in the last week to give any remaining product a push.
With Back To School needing space along with Velentine’s Day we need to be firm on when this post Christmas sale ends.