We took up the newsXpress Christmas gift offer and have these personalized pads to give to regular customers. They promote our contact details and act as a nice Things To Do Today pad for placement next to the phone or elsewhere in the home or office.
Customers react well when you give them something for nothing like this. I’ll take any opportunity I can to promote my newsagency and the brand under which I operate because this is my point of difference.
Gifts such as these pads are common in other national retail chains.
Yes, the little notepads were a great giveaway. Our customers loved them, and hopefully they think of us when they use them.
We have also designed our own tatts plastic coupon holders withnour details on them.
We give them away for free to our tatts players. Again they are a real hit with the punters. All this is building loyalty and branding/recognition. I love giving away items like this. The look on the customers face is one of ( is he really giving me something for free?) . Hopefully it all comes back in spades.
chris
Hi Chris,
do you have a clear picture of your version of the tatts plastic folder, it sounds like a great idea.
Regards
Andrae