A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Exclusivity for carols

hscarols.JPGKudos to the folks at the Herald Sun for distributing the program for Carols by Candlelight excusively through newsagents. 

Beyond the extra traffic, it lets us show we are supporting the Melbourne based Carols event and not just chasing a buck for Christmas.

0 likes
Social responsibility

Join the discussion

  1. scott

    Mark, it is not just newsagents that have this

    0 likes

  2. Mark

    Scott,

    I should have been clearer – exclusive distrribution through newsagents. Yes, into subs but some newsagents can negotiate around that.

    Mark

    0 likes

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image