A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Too big to sell

weliketosurf.JPGThe We Like to Surf book is too big for us to sell.  Way too big!  In our magazine fixtures it takes three pockets.  So, in addition to magazine KPIs around supply, return and shelf life we need to add product size and the definition of a magazine.  While sure to be of interest to some of our customers, this book is too big for us.

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