The Border Mail / Age offer from Fairfax is churning newspaper home delivery customers from good margin business to discount business. This is not what these offers ought to be about, they should deliver incremental business. I have now seen evidence of the Border Mail / Age joint subscription offer converting a customer for no increase in delivered days but delivering less margin to the publisher and to the newsagent. Newsagents should not have to pay for publisher folly. I hope that the newsagents involved make complaints direct to the ACCC.