Thankfully, not all magazine publishers think the best gift to entice customers is an old copy of the same magazine. Right now on newsagent shelves we a good range of gifts available – sunglasses, a belt, a calendar, a bag, lipstick, a camping planner and, the best value gift of them all, a t-shirt. While the gifts are a challenge to display sometimes, they are an important part of the fix for the titles which carry them and for us. In our own stores we actively promote the gifts, as we should.