We are promoting the Australian Open Tennis program and the AFL 2009 Official Fixture above our newspapers as they are products which most customers will not come in to purchase. Both are good Christmas gifts – hence our decison to use newspaper trafffic for the add-on sale.
Mark…how did you get approval from the publisher for your newspaper stand? I thought they had tight controls as to what fixtures you use. Can’t imagine they would be happy with your display.
Are you knowingly in breach of your contract?
Ted,
before creating the stand we went to the publishers. They said it was not in their standards. I explained that we would promote product elsewhere. They approved on the understanding that they could revisit the issue. they never did.
We have now sold the run and are a sub for newspapers only so we are (sort of) outside their reach.
Mark
We were wondering from which publisher you have sourced the 2009 Australian Open Tennis Programme?
NDD.