Losing Optus mobile phone recharge hurt newsagents when Bill Express and associated entities collapsed. Even though Optus has been back online through our registers for three months we are still winning back some customer we lost. The slow process of winning these formerly loyal customers is a reminder of the cost of losing customers if you are out of stock of a popular item.
Optus is a good friend to newsagents, an important traffic generator. We respect this by making selling of Optus recharge fast, easy and accurate. This is what helps bring customers back to us after problems like those caused by the collapse of Bill Express