A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The old wave wall

old_wave.JPGIt will be good to see the last of this awful old wave style wall of magazines at our Frankston newsagency.  It treats product poorly and does not offer the flexibility necessary in modern retailing.  Unfortunately, some shopfitters think the old wave wall still represents good design.  I have seen plans recently which included one of these wave walls.  The better alternative is slatwall or some other frame system into which flexible magazine fixturing can be clipped – and moved as time requires.  While they may look attractive when stocked with fresh stock, after a couple of days in an air conditioned environment gravity makes the products look shabby.

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Newsagency challenges

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