Click here to download a copy of the announcement which Fairfax has provided to newsagents regarding bumper editions and other requirements over Christmas. Well not Christmas actually – this weekend is a usual weekend yet they have gone for a bumper edition. While newsagent software easily handles all of this, newsagents at the counter cop flack for charging $2.30 for the SMH this Friday and Saturday when it is, in the main, the same paper.
It’s a scam. I read on another site that they get to combine two days sales into one as the bumper issue carries the one date over two days. No idea what sort of sales lift they can claim but I’d imagine it would be substantial. How do they get away with it? I hope News Limited doesn’t go down the same path.
Ted,
News Ltd usually stays away from things like this.
These bumper editions treat customers as fools.
mark