Newsagents may want to check how many copies of Kitchen Yearbook they have received from NDD. This is another long shelf life Universal Magazines title oversupplied to newsagents. The sales performance, its size and long shelf life combine to make this title loss-making for us and, I bet, most newsagents. Our average sell-through is less than 50% yet NDD has increased supply with each of the last three issues. NDD says I can early return. The weight means that for each four copies I will have to pay $3.00 in returns costs – I am funding the failure of their supply model.
Almost a month after I asked NDD and Network to stop supplying Universal titles they are yet to act. This is my business and my money, no supplier can force me to take product which will cause me to lose money. To force that I will have to take the matter to the ACCC. I should not have had to but it now seems likely.
Mark, just wondering, have you altered you standing orders to reflect it? ie making them all zero