This display of Christmas themed special interest craft and cooking magazines which we have right at the front of our shop near other Christmas products is working well for us. I am certain that we are selling some of these titles to customers who would otherwise not browse the shop looking for them. We are refreshing the titles as new ones come in which match the Christmas theme. We have three times the titles showing in the photo including some of the more mainstream titles such as Notebook, Real Living and Better Homes and Gardens.
Anyone can create a display like this at the front of their shop. All it takes is a few minutes selecting the titles. For motivation, count how many people browse the whole magazine department compared to shopping the front few metres of your shop. If yours is a typical newsagency, more than 60% of traffic does not go deeper than the first few metres. This is why displays like this around themes and seasons are vital to the health of your magaizne department.