Jamie Oliver has launched Jamie Magazine, a bi-monthly, in the UK exclusively through the WH Smith chain of newsagencies.
While I am sure Jamie Magazine will be successful, I do wonder whether the market needs another food title. For newsagents, space is an issue as well as capital. each new title requires shelf space which is not currently free. It also requires our cash to fund its release through the newsagent network.
I am disappointed that Oliver has gone with a big business chain and ignored small business newsagents.