We have adjusted our merchandising for our ABC Christmas CD specials and the results were immediate. This display at the counter is driving excellent business. In one of our stores today a customer bought ten of the feature title on display and came back half an hour later and bought ten of a different title. She made the point “I only came in for a card!”. While we were achieving sales with our previous pitch, this new display, in the same location, works much better. The lesson we learned is that less is more – removing clutter from a display helps customers see what you want them to buy.