UK digital publishing solutions providor Zmags claimed yesterday that it can help publishers cut costs by an average of 82%. The claim is another of many being pitched to magazine publishers to entice them to move a print to an online model.
While I cannot vouch for the savings claim by Zmags, evidence is mounting of success being achieved from online magazine models.
My concern is that newsagents will ask one day how this happened and why the channel did not see it coming. This is another reason we need to take control of our shop fits and not have builders create shop fits which cannot easily evolve as our business model evolves.